juli·james
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Curriculum Vitae · April 2026

juli james

Instructional Design Leader Educational Technologist Curriculum Innovator QM Peer Reviewer
01Professional
Summary

Instructional design leader and educational technologist with over 15 years of experience spanning higher education, health sciences, entrepreneurial training, and ed-tech innovation.

Currently driving learning design, quality assurance, and microcredential development at the University of North Texas Health at Fort Worth as a key member of the Division of Academic Innovation — a team recently recognized by TxDLA for Outstanding Commitment to Quality and Innovation in Digital Learning. Brings a unique blend of academic rigor, project management discipline, and entrepreneurial initiative to the design and delivery of learning experiences that serve academic, professional, and community learners.

Co-founded two ed-tech companies, secured Knight Foundation and AT&T Aspire Accelerator support, and has published peer-reviewed research on innovative approaches to learning. Passionate about building high-performing teams and developing systems that connect learning design to institutional impact.

02Core
Competencies
Learning Design Leadership Team Development & Coaching Microcredential & Non-Credit Program Design Quality Matters (QM) Review & Standards Faculty Development & Support Digital Accessibility (WCAG / Section 508) Project & Portfolio Management Cross-functional Collaboration Educational Technology Administration Curriculum Development & Assessment Online, Hybrid & F2F Course Design Innovation & Applied Learning Evidence-Based Instructional Design Continuing Education & Compliance Strategic Planning & Program Growth Stakeholder & Community Engagement
Technologies
Canvas LMS · Articulate 360 (Rise, Storyline) · Adobe Creative Suite · HTML / CSS / JS · ClickUp · MS Office 365 · Zoom Workspace
AI Fluency
Claude · ChatGPT · AI-powered curriculum design · Prompt engineering for education
03Professional
Experience

Instructional Designer — University of North Texas Health at Fort Worth

Nov 2024 — Present

Division of Academic Innovation · Fort Worth, TX

  • Design and develop online courses across microcredential, academic credit, and continuing education programs for a health sciences university serving approximately 5,100 unique learners across 40,000+ enrollments annually.
  • Conduct Quality Matters reviews and re-reviews of online courses, applying the QM Rubric to ensure alignment with institutional standards for course design excellence.
  • Contribute to the design and development of non-credit microcredential programs, including leading the development of the Forensic Nursing microcredential.
  • Provide instructional design leadership for grant-funded initiatives, including HRSA-supported health education programs requiring evidence-based intervention design and Canvas course development.
  • Collaborate with clinical faculty, subject matter experts, and cross-functional teams across the division to implement backward design, adult learning principles, and accessibility standards.
  • Manage a portfolio of concurrent course development projects using structured project management workflows, ensuring on-time, review-ready delivery.
  • Support faculty development in teaching and learning, including guidance on instructional technology, course design best practices, and QM alignment.
  • Coordinate with Continuing Education and Assessment to ensure compliance with CE accreditation standards and certification readiness.
  • Contribute to a division recognized by TxDLA for "Outstanding Commitment to Quality and Innovation in Digital Learning by an Organization."

Lead Curriculum Developer — EQALL Business Solutions

Aug 2024 — Dec 2025

Contract · Remote

  • Lead curriculum design and development for entrepreneur education programs serving early-stage and underserved founders.
  • Created interactive, self-paced learning experiences using LearnWorlds LMS and AI-powered tools that emphasize applied learning, innovation, and digital fluency.
  • Aligned program outcomes with ecosystem priorities, funder expectations, and learner needs.

Adjunct Faculty, Speech Communication — Tarrant County College, NE Campus

Aug 2024 — Dec 2025

Department of Speech Communication · Fort Worth, TX

  • Taught Public Speaking courses to dual-credit and traditional college students.
  • Designed and delivered content supporting audience analysis, message organization, and delivery techniques using culturally responsive teaching methods.

Consultant, Associate Director for Entrepreneur Education & Programs — Stoke Coworking

2022 — 2025

Denton, TX

  • Designed and facilitated entrepreneurial education programs, incubators, and pitch competitions reaching early-stage and growth-oriented founders.
  • Directed the AccelerateHER Woman-Owned Business Incubator, expanding mentorship, networking, and curriculum supports.
  • Led curriculum and coaching for the Denton Pitch Competition, including pitch deck development and presentation coaching.
  • Built community partnerships to position Stoke as a regional leader in entrepreneurial ecosystem development.

Senior Lecturer, Applied Design + Game Design — University of North Texas, Mayborn School of Journalism

2015 — 2022

Denton, TX

  • Developed and launched the Media Entrepreneurship & Innovation certificate program, integrating cross-disciplinary approaches to digital innovation.
  • Created and taught courses in applied design, web design, and game design, aligning content with industry standards and career readiness.
  • Co-designed Health Care America, a learning game improving health insurance literacy, with results published in JMIR Serious Games.
  • Mentored students in entrepreneurship, design, and innovation, preparing them for industry roles.
  • Brought the first Journalism School Hackathon to UNT.

Senior Initiative Coordinator — Center for Games & Impact, Arizona State University

2012 — 2015

Tempe, AZ

  • Designed and launched the Story Builder Game Design tool, an interactive platform for narrative game creation.
  • Secured a Knight Foundation Prototype Fund grant to develop an interactive storytelling platform for journalists.
  • Led cross-disciplinary teams in developing innovative educational programs and game-based learning initiatives.
  • Mentored students in media communications, web development, and social media strategies.

Faculty Associate, School of Social & Behavioral Sciences — ASU New College

2013 — 2015

Phoenix, AZ

  • Instructed courses in media and politics, sociology of mass communication, and news games.
  • Designed and managed online course content for accessible, comprehensive learning experiences.

Public Information Officer — Arizona-Mexico Commission

2006 — 2008
  • Led public information initiatives and strategic communication planning.
  • Designed and delivered professional training in media relations, nonprofit branding, public speaking, and crisis communications.

Broadcast Specialist — U.S. Army, U.S. European Command

1997 — 2000
  • Produced and managed broadcast content for the U.S. European Command.
  • Operated advanced broadcasting equipment with adherence to military communication standards.
04Entrepreneurship
Experience

Co-founder, Director — Playable Media LLC

2016 — 2022
  • Developed interactive educational games and tools, beginning with a Knight Foundation-funded prototype, later pivoted to the education market.
  • Managed product development, instructional design, and company strategy.

Co-founder — Wildcards.io

2019 — 2020
  • Selected for the AT&T Aspire Accelerator for an ed-tech learning platform.
  • Directed brand, marketing, and product development strategy.
05Education

M.A. Communication Studies 2010

Arizona State University

B.A. Journalism & Mass Communications 2005

Arizona State University

06Certifications &
Professional
Development
  • 2025Digital Accessibility Certificate Texas Digital Learning Association
  • 2025Quality Matters Peer Reviewer Course Quality Matters
  • 2025The Power of Play: Reimagining Higher Education in the Age of AI EDUCAUSE
  • 2025Claude 101, Claude Cowork, AI Fluency for Educators Anthropic
  • 2024Applying the QM Rubric Quality Matters
  • 2019AT&T Aspire Ed Tech Accelerator
  • 2019CLEAR Online Course Development Training University of North Texas
  • 2019Headliners Foundation of Texas Awardee Poynter Institute
  • 2018Faculty Fellowship Future Today Institute
  • 2018Faculty Fellowship Scripps Howard Journalism Entrepreneurship Institute
  • 2015Knight Foundation Prototype Fund Awardee
07Publications
'21

When Learning is Play: Using Video Games to Educate Gen Z in the Classroom.

Nisbett, G. S., Paul, N., & James, J. In R. Robinson (Ed.), Communication Instruction in the Generation Z Classroom (pp. 103–114). London: Lexington Books.

'17

Publish Mobile Narrative Games with the Playable Media Story Builder.

James, J., Hill, R., & Ingram-Goble, A. (vol. 6, pp. 433–436). Pittsburgh, PA: Carnegie Mellon University, ETC Press.

'17

Breaking health insurance knowledge barriers through games: A pilot test of Healthcare America.

Champlin, S., & James, J. JMIR Serious Games, 5(4).

'17

Newsgames — Journalism Innovation through Game Design.

James, J. American Journalism, 34(3), 379–383.

'15

Playable Media: Story Builder.

James, J., Hill, R., & Ingram-Goble, A. Carnegie Mellon University, ETC Press.

08Service &
Affiliations
  • 2025Texas Digital Learning Association
  • 2025EDUCAUSE
  • 2024Paper Reviewer AEJMC Annual Conference
  • 2023—Grant Reviewer TWU Center for Women Entrepreneurs
  • 2022—Professional Mentor IncubatorEDU at Guyer High School
  • 2017—Community Mentor Stoke Denton
  • '15—'21Curriculum Committee UNT Mayborn School of Journalism
juli · james · curriculum vitae · April 2026 © 2026 · Fort Worth, TX